How To Create An Offer That Sells Itself (The Easy Way)
DON’T LET A LOUSY OFFER RUIN ALL YOUR HARD WORK!
INSIDE YOU’LL DISCOVER:
  • How to give your offer the “20-second test” and why you should. Don’t even think about writing a single word of copy until you have this down pat.
  • ​​How to take your product or service from “nice-to-have” to “must-have” with this simple exercise. All I ask is that you use your newfound powers to only sell things that will help your customers.
  • ​Discover why the “starving crowd” advice from direct response legend Gary Halbert will no longer save your business in the internet age. There’s a new rule to live by if you want an advantage over your competition.
  • ​Think you sell a product or a service? Think again! Shift your focus to selling this instead. (hint: It’s not results, dreams, or outcomes either) 
  • ​Sell a product or service in a very competitive industry? Here’s how to make a promise that will stand out so powerfully your customers couldn’t possibly find it anywhere else in the market. 
  • ​Learn how to 10X your product or service’s value. It’s a simple adjustment that anyone can make without changing anything about what you’re selling. 
  • ​The “four question test” everyone should run before considering adding something as a bonus. This could cause the light-bulb moment that gets your customers scrambling to buy your main offer. 
  • ​Getting a lot of sales is all about selling the right product… right? Wrong! Use these 5 stages of awareness to know WHEN you make the offer. 
  • ​Think you have enough proof? Think again! Don’t aim for enough proof, aim for overwhelming proof. Find out how to get more proof even if your business is brand new.
  • ​Don’t have testimonials? Can’t get any even if your business depends on it? Don’t sweat it! Learn several other ways to provide proof. 
  • ​Can’t get people to buy no matter how amazing your product or service is? Obey this one rule to rescue your offer from the cold. 
  • ​Answer this question to scoop up more sales. “What’s my prospect’s reason to ___ ___?” 
  • ​“My 30-day money back guarantee makes my customers feel safe… right?” Nope! Here are two surefire ways to raise the bar on your guarantee - and a few examples of how to word it!
  • ​If you want your product or service to be “buy-able” then your bonuses need to make it seem “do-able”. Now you can when your bonuses fall into one of these two categories. 
  • ​Need an example of a bonus you can offer (and which category it falls into)? Great! Here are 14 different bonuses (in 3 different categories) all designed to enhance your main product. 
  • ​How to raise your prices no matter what the economy is doing. Hint: take a look at what this fictitious juice bar did to get you to spend 16% more! 
  • ​Is your offer suffering from fatigue? Can’t seem to get it to sell like it used to? Consider these 3 powerful ways to restructure your offer and kickstart sales again.
  • ​How one business went from “bleeding cash” to rolling in the dough without changing a single thing about their product or their marketing. This could alter the way you look at offers, forever. 
  • ​The most powerful and most neglected way to maximize your revenue. I'll show you how with a short trip through the “golden arches”.
  • ​The right way (and the wrong way) to price your upsells. Learn these powerful psychological pricing strategies to bridge the metal gap for your customers. 
  • ​How to make downsells work without eroding the value of your offer. CAUTION: most product owners get this wrong and it can damage the long term relationship with their buyers. 
  • ​And much, MUCH more!
Ready To Create An Offer So Compelling Customers 
Can’t Say No?
Introducing The 12-Point Fish Hook System

The SECRET to creating offers that make your customers want to say “Take my money!”

Your guide to making YOUR next offer a “No Brainer” for your customers!
Your OFFER is the most important part of the sale. If you don’t believe me, think about the last thing you bought online - did you sit down and carefully read EVERY single word of the sales page before deciding? 

Or did you just take a quick glance at a sentence like this and KNOW you had to have it? 

Get the offer right and sales almost take care of themselves. Let me show you how easy it is to create a compelling offer your customers are almost powerless to refuse!
Don’t let a lousy offer ruin all your hard work!
Inside you’ll discover:
  • How to give your offer the “20-second test” and why you should. Don’t even think about writing a single word of copy until you have this down pat.
  • ​​How to take your product or service from “nice-to-have” to “must-have” with this simple exercise. All I ask is that you use your newfound powers to only sell things that will help your customers.
  • ​Discover why the “starving crowd” advice from direct response legend Gary Halbert will no longer save your business in the internet age. There’s a new rule to live by if you want an advantage over your competition.
  • ​Think you sell a product or a service? Think again! Shift your focus to selling this instead. (hint: It’s not results, dreams, or outcomes either) 
  • ​Sell a product or service in a very competitive industry? Here’s how to make a promise that will stand out so powerfully your customers couldn’t possibly find it anywhere else in the market. 
  • ​Learn how to 10X your product or service’s value. It’s a simple adjustment that anyone can make without changing anything about what you’re selling. 
  • ​The “four question test” everyone should run before considering adding something as a bonus. This could cause the light-bulb moment that gets your customers scrambling to buy your main offer. 
  • ​Getting a lot of sales is all about selling the right product… right? Wrong! Use these 5 stages of awareness to know WHEN you make the offer. 
  • ​Think you have enough proof? Think again! Don’t aim for enough proof, aim for overwhelming proof. Find out how to get more proof even if your business is brand new.
  • ​Don’t have testimonials? Can’t get any even if your business depends on it? Don’t sweat it! Learn several other ways to provide proof. 
  • ​Can’t get people to buy no matter how amazing your product or service is? Obey this one rule to rescue your offer from the cold. 
  • ​Answer this question to scoop up more sales. “What’s my prospect’s reason to ___ ___?” 
  • ​“My 30-day money back guarantee makes my customers feel safe… right?” Nope! Here are two surefire ways to raise the bar on your guarantee - and a few examples of how to word it!
  • ​If you want your product or service to be “buy-able” then your bonuses need to make it seem “do-able”. Now you can when your bonuses fall into one of these two categories. 
  • ​Need an example of a bonus you can offer (and which category it falls into)? Great! Here are 14 different bonuses (in 3 different categories) all designed to enhance your main product. 
  • ​How to raise your prices no matter what the economy is doing. Hint: take a look at what this fictitious juice bar did to get you to spend 16% more! 
  • ​Is your offer suffering from fatigue? Can’t seem to get it to sell like it used to? Consider these 3 powerful ways to restructure your offer and kickstart sales again.
  • ​How one business went from “bleeding cash” to rolling in the dough without changing a single thing about their product or their marketing. This could alter the way you look at offers, forever. 
  • ​The most powerful and most neglected way to maximize your revenue. I'll show you how with a short trip through the “golden arches”.
  • ​The right way (and the wrong way) to price your upsells. Learn these powerful psychological pricing strategies to bridge the metal gap for your customers. 
  • ​How to make downsells work without eroding the value of your offer. CAUTION: most product owners get this wrong and it can damage the long term relationship with their buyers. 
  • ​And much, MUCH more!
Don’t “Roll The Dice” With Your Campaigns, Hoping For The Best…
Stack The Deck In Your Favor!
This course will show you how to:
  • Perfectly position your offer - so it’s virtually irresistible to your customers, allowing you to sell more and easily scale and grow your business…
  • Prove it WORKS! Without you having to beat your customers over the head with endless testimonials and evidence...
  • STOP thinking about selling products or services - and why this is so VITAL if you want to earn more money!
  • ​Demonstrate how valuable your offer is - without coming across as “cheap” or “bargain basement”-like...
  • ​Stand out from the competition - by highlighting the unique benefits of YOUR offer (and why it’s so much better than what else is out there!)…
  • ​Give customers a compelling reason to BUY NOW - without resorting to sleazy tactics that make you look like a scam artist (you know, like the “I’ve only got a limited number of ebooks..” guys. Yeah, right!)
… and much, much more!
365-Day Money-Back Guarantee
Remember - you’re protected by my 365 Day Money Back Guarantee.

You have ONE FULL YEAR to try out the 12-Point Fish Hook System and create an offer that’s irresistible for your audience.

If it doesn’t work for you for any reason, or you just don’t love it…

…all you have to do to get every single penny back is shoot me a quick email and show me you took the steps I teach.

You have a full year to try this system after you add it to your order today. 

If, for whatever reason, you aren’t satisfied with your purchase, my 100% money-back guarantee is here for you to use for 365 days from the date of purchase. 

No gimmicks.

All it takes is a quick email.
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